Campbell's biggest fan, Jeff (Taylor Sharpe), unwittingly unleashes an ancient Chinese demon on his small town. Meanwhile, Campbell is getting frustrated with his current movie project, "Cavealiens 2," but he sticks it out since his manager, Mills Toddner (Ted Raimi, who plays several other hilarious parts in this movie, I might add), insists that he has a surprise for Bruce for his upcoming birthday. So when Jeff kidnaps Bruce to the middle of nowhere in order to stop a mad monster, the B-Movie star thinks this is his "special gift" and plays along.
Of course, his little delusion falls apart when he confronts the vengeful Guan-Di (the Chinese God of bean curd, and protector of the local grave site). Bruce's asshole-ish nature shines through when dealing with the townspeople before he finds out the situation is real, and when he realizes the truth, he decides to cut and run. This, of course, is much to the dismay of Jeff and his mother (Grace Thorsen), Bruce's love interest.
One thing that I really found impressive about My Name is Bruce were the amount of special features that appear on this Blu-ray. For one, the disc features a really in-depth behind-the-scenes featurette. This making-of documentary touches on everything from building the town of Goldlick on Campbell's own personal property, the family members of Campbell who "die" in the film, the mechanical troubles that haunted the entire film and the day-by-day progression of the shooting of My Name is Bruce. But this lengthy featurette isn't everything. There is also a documentary that spoofs the classic documentary about Apocalypse Now called "Hearts of Dorkness." These documentaries are complemented by a slew of easter-egg video clips and other funny extras.
Put simply, any fan of Campbell's other works (or B-movies in general) will love this movie. Not only is it a nice spoof of the genre itself, it just works as a fun, campy film that definitely doesn't take itself seriously. This movie is a rental at least for people generally familiar with Campbell, but a must-buy for anyone who tries not to miss any of his superb B-rate horror movies.