In 2011, 2.4 billion cans of energy drinks were sold in the U.S. – that's 4,500 cans sold per minute.
Red Bull is moving to continue to lead the category globally by staying innovative and offering new flavors - and strategically partnering with major players, such as
7-Eleven, to promote these new products.
From now until the end of the year, 7-Eleven, Inc. will be the only retailer to offer its customers the three new flavors of Red Bull Editions at its participating stores. In red, silver and blue cans, the Red Bull Editions provide the same energy and functional benefits of the original, but with the taste of sweet cranberry, fresh lime and fruity blueberry, respectively. These are Red Bull's first new flavor extensions.
