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Ubisoft In Con-Trollz |
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Ubisoft has announced that it has signed a licensing agreement with DIC Entertainment, a leading children?s entertainment company, to create video games based on the new Trollz. The new Trollz are a stylish group of teen friends that grow up in a spectacular world of gnomes, ogres, dragons, and magic. The exclusive, worldwide agreement includes interactive games based on the tween entertainment and lifestyle property for all existing game formats.
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In Fall 2005, DIC and partners will simultaneously roll out the unique Trollz merchandise and entertainment program that merges fashion, magic, and high-tech communication. The video games, which target the 6 to 12-year-old girl demographic, will incorporate all three elements. The fantasy universe of the Trollz will come to life and showcase the different magical talents, styles, and personalities of the characters, as well as the friendship which binds them together. An initial game for handheld consoles is planned for late this year, with other formats to follow. Additionally, DIC will launch an online Web community in April 2005.
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With this licensing win, Ubisoft joins the list of companies such as Scholastic (publishing), Hasbro (toys), Warner Bros. (home entertainment), and One World Interactive (mobile) in investing in the revamped brand?s 2005 U.S. launch. The Trollz? international debut is scheduled for 2006. ?The Trollz are back with a hair-style vengeance,? said Laurent Detoc, president of Ubisoft North America. ?We are excited to be able to bring these characters to life and allow girls to interact with them in a video game.?
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?We are delighted to be working with Ubisoft as our video game partner for Trollz,? stated Nancy Fowler, senior vice president of Worldwide Consumer Products at DIC. ?Our licensing program is now complete and well-rounded to offer tween girls everything they want in terms of fashionable and interactive merchandise capturing the essence of the Trollz brand. We?re thrilled to make this announcement.?
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-Red Dawg, GameVortex Communications AKA Alex Redmann |
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