Through the success of Rooster Teeth Productions and their web site, they have gained the attention of web gurus who wish to understand the sheer number of people who are flocking to
www.redvsblue.com and why. Burnie Burns, CEO of Rooster Teeth, gave an enlightening and hilarious keynote during the SXSW Interactive Festival, speaking on the future of the web and the IP created there. There are specific dangers inherent of intellectual property when you use game engines with specifically created characters for your own personal use. The fear he addressed is that in the future, as the art becomes more open to the public, there is a chance that gaming companies may lock down on their intellectual properties and come forth and say you may not use it for Machinima. There are several games that have done the opposite and welcome the use of their material, because it adds re-playability to the title. I myself have picked up a title that I wouldn't have otherwise purchased, for the sole purpose of making Machinima. Games like
The Movies, Half Life 2, and
The Sims 2 have opened up their doors and added to tools unique to making films in their game engine. Even after his speech, there was still the huge interest of where to start in Machinima.
