Build-A-Bear: Workshop starts off, where else, but in the workshop. Just like walking into the shop, there are many selections for your "bear." I say "bear" because it is Build-A-Bear, but it has all kinds of stuffed animals for your character selection. And, what would the Build-A-Bear experience be if you didn't actually build the bear? Just as this process psychologically builds bonds with a stuffed animal in real life, it worked very well on the DS experience as well. Choose your character, fill it with fluff, give it a heart, name it and off you go.
There are six different areas for you to engage in activities with your Build-A-Bear. Each one of these areas has two to three different activities to do. Things like food preparation, dancing education, play ground, hygene, shopping and dressing up for photo sessions are included. There are also mini-games to compete in. Anyone around Build-A-Bear knows that it isn't just about the bond with the bear, it is all about the accessorizing. It is no different here boasting a hundred different clothing accessories you can use to customize your character in thousands of ways. So how do you pay for all of these items? By earning buttons. You can do this through activities and mini-games.
Through the multiplayer functionality, you can not only play games together, but you can also trade clothing, accessories and pictures.