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Wrath of the Lich King Launches
Company: Blizzard Entertainment
Product: WoW: Wrath of the Lich King

PRESS RELEASE

IRVINE, Calif. November 13, 2008 - Blizzard Entertainment, Inc. announced today that World of Warcraft: Wrath of the Lich King, the second expansion for the world's leading massively multiplayer online role-playing game, is now on sale in North America, Europe, Mexico, Argentina, Chile, and Russia. The expansion will be in stores beginning November 14 in Australia, New Zealand, Singapore, Malaysia, and Thailand, and available on November 18 in Korea and the regions of Taiwan, Hong Kong, and Macau. Details regarding the launch of Wrath of the Lich King in mainland China will be announced at a later date.

Game Trailer- World of Warcraft: Wrath of the Lich King

"Wrath of the Lich King contains some of the best content we've created for World of Warcraft," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We appreciate the valuable feedback from our beta testers and the continued enthusiasm and dedication of players around the world, and we look forward to seeing them in Northrend."

World of Warcraft: Wrath of the Lich King sends players to the cold, forbidding continent of Northrend, where the malevolent Lich King Arthas Menethil seeks to bring an end to life on Azeroth. Players will fight Arthas' undead army and unravel the mysteries of Northrend as they quest through new zones and dungeons, acquire potent new skills and abilities, engage in epic open-world player-vs.-player warfare with siege vehicles and destructible buildings, wield the runic power of World of Warcraft's first Hero class -- the death knight -- and much more.


Exclusive Interview- Jeffrey Kaplan: Lead Game Designer -World of Warcraft: Wrath of the Lich King

World of Warcraft: Wrath of the Lich King is now available at retailers on DVD-ROM for Windows XP/Vista and Macintosh at a suggested retail price of $39.99. A special Collector's Edition of the expansion is also available at a suggested retail price of $69.99. This limited-edition package includes the expansion, The Art of World of Warcraft: Wrath of the Lich King hardcover book, an exclusive in-game pet, a behind-the-scenes DVD, two World of Warcraft Trading Card Game starter packs and two exclusive cards, a mouse pad featuring a map of Northrend, and the official World of Warcraft: Wrath of the Lich King soundtrack CD.

On November 13, the official soundtrack will also be available for purchase and download on the iTunes Store (www.iTunes.com), with three exclusive tracks available only on iTunes.


The Wrath of the Lich King expansion requires the original World of Warcraft game, available for a suggested retail price of $19.99, along with World of Warcraft: The Burning Crusade, which sells for $29.99. These two products are combined in the World of Warcraft Battle Chest, available for $39.99. World of Warcraft: Wrath of the Lich King has received a Teen rating from the ESRB.

For more information on World of Warcraft: Wrath of the Lich King, please visit the official website for the expansion at www.worldofwarcraft.com/wrath.


Exclusive Interview- Tom Chilton: Lead Game Designer -World of Warcraft: Wrath of the Lich King


-J.R. Nip, GameVortex Communications
AKA Chris Meyer
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