The discussion then veered towards DC's "New 52" and the idea of attracting new readers. All three agreed the concept is an editorial decision and not something decided on an artist's level. While they had their opinions on the topic, all agreed it was something handled in marketing and, whether fans knew it or not, something that is always being discussed. None have ever been asked directly about trying to reach new readers.
Of particular interest, some artists aren't completely sure where certain books fall in the "New 52" concept. While a number of books are clearly there, others, like Batman Beyond, are in a nebulous space. Breyfogle, who works on the book, has always seen it as something detached from the rest of DC continuity. It's not necessarily the future of the DC universe, but just one possible outcome. Breyfogle likes where the book is; it's connected to the Bat-family of books, but he has enough freedom to play around with new villains or re-imagining old ones.
The impact of digital comics was also a major point of discussion, in particular, the rise of tablets like the iPad or Kindle Fire. The concept is still developing and artists are still trying to figure out how to best transcribe their art into the new format. The greatest challenge, according to McKone, is adapting to the iPad's shape. Although Marvel and DC have both found ways to make things work, such as panel guides that move the action from panel-to-panel each time the reader taps the screen, there is still a lot of trial-and-error before someone figures things out. One audience member mentioned the return to four-panel layouts, which the panel said is a possibility, though it doesn't solve the problem of using double-page spreads.