However, Walmarts in the Talladega area will be going all-out in-store, as well. NASCAR fans in and around Talladega will be able to purchase a Walmart Family Track Pack to the upcoming Good Sam Roadside Assistance 500 on Oct. 7
Mack Ferguson, executive director of the Greater Talladega Area Chamber of Commerce said the Alabama Tourism Department has estimated that a family of four spends more than $350 on an overnight stay in the Talladega area. "From these figures alone, one can see the tremendous financial impact this race has on our area," he added.