"Star Wars had a profound impact on me as a child," said Tucows Domain Portfolio Vice President Bill Sweetman, wearing a long brown robe and cheerfully tapping the Darth Vader bobblehead on his desk. "The moment I spotted DarthVader.com in a list of deleting domain names, I knew Tucows had to find a way to get this iconic domain name into the right hands. I knew I was its only hope," Sweetman added.
Tucows quickly donated the DarthVader.com domain name to Lucasfilm. In exchange, Lucasfilm agreed to make a donation to the Tucows Elves Project, an annual charitable effort organized by Tucows staff to provides toys to the children of lower-income families in the Parkdale neighborhood adjacent to the Tucows Toronto office.