Are You Ready For Some Xbox Company: Microsoft Product: Microsoft and NFL Partner In the United States of America, baseball might still be called "America's Pastime," but football is the sport that makes the nation stand up and cheer. We might not know what FIFA stands for, but we watch our football religiously - and Microsoft realizes the soft spot that American gamers have in their hearts for football. To this end, Microsoft and the NFL have announced a multi-year landmark partnership that will deliver truly unique interactive NFL television experiences for the next-generation Xbox One and leverage Microsoft devices and services to evolve the in-game, sideline experience for coaches, players and other personnel. The agreement provides Microsoft with the rights to create exclusive interactive experiences through products such as Xbox One and Surface, transforming the way fans will experience the NFL in the years to come. The NFL on Xbox will provide fans with an all-new viewing experience through innovations around Skype and Xbox SmartGlass; an all-new, innovative fantasy football solution allowing fans to view players and live competition side by side on a single TV screen; and a personalized NFL destination featuring information about the players, teams and games fans care about most. Xbox also retains the exclusive rights to extend these interactive experiences to tablets, enabling fans to use Xbox SmartGlass technology to enhance game day. The NFL "official" titles abound; Xbox remains "The Official Game Console of the NFL" and will also become "The Official Interactive Video Entertainment Console," Microsoft is "The Official Sideline Technology Sponsor of the NFL" and Surface by Microsoft and Windows are "The Official Tablet and PC Operating System of the NFL." "We love the passion that players, coaches and fans bring to the NFL game; it's what makes the NFL game-day experience so unique. We're excited to apply our passion for technology to the NFL experience, both on the sidelines through the innovative use of Microsoft Surface devices, and for fans through an enhanced NFL viewing experience on Xbox One." - Steve Ballmer, CEO, Microsoft "When we started working with Roger Goodell and the team at the NFL we knew that we could create great new experiences that fans would love. This partnership will redefine NFL experiences through exclusive and interactive content that you will find only on Xbox. For fans, the NFL on Xbox will provide the most complete way to enjoy live football by bringing the first fully-integrated fantasy football experience to the TV, exclusively through Xbox." - Don Mattrick, president of Interactive Entertainment Business at Microsoft "From the use of instant replay to the yellow first-down line that has become an important element of the at-home television viewing experience, the NFL is committed to leveraging technology to improve our game for coaches, players and fans. We're thrilled to be teaming with a true innovator like Microsoft to shape the future of the NFL game experience, both on-field and in the living room." - Roger Goodell, Commissioner, NFL This partnership also changes the game for NFL teams because coaches and players will soon have access to a variety of cutting-edge Microsoft solutions, including Surface tablets to enhance on-field communications, photo viewing and play calling. Microsoft and the NFL envision a sideline of the future with players reviewing in-game photos from different camera angles directly from the sideline and head coaches calling plays off connected Surface tablets instead of today's static paper products. With Microsoft technology, NFL coaches, players and other personnel will have the technology they need to improve decision-making and on-field performance. -Geck0, GameVortex Communications AKA Robert Perkins Related Links: Game Changer – Xbox Joins Forces with the NFL on Xbox.com