Sony DADC New Media Solutions has announced the launch of
GENBA, a new digital game supply chain channel and media platform to store, manage, deliver, and monetize gaming content to any location worldwide.
GENBA will offer publishers, physical and digital retailers, developers, and media agencies a complete supply chain solution to identify, feature, archive, deliver, collect, and monetize gaming content more easily and efficiently. As a complete end-to-end gaming supply chain service,
GENBA is designed to help both publishers and retailers alike reduce operational overhead, protect brand intellectual property, simplify the delivery of content to market, and provide the control and insight needed to capitalize on expanded market opportunities.
GENBA will utilize Sony DADC's foundation of advanced supply chain technologies, which have been built for large-scale media distribution and security and already power supply chain platforms for industry leading video and music content companies. Offered as a service, GENBA boasts robust capabilities for content ingestion, metadata preparation, hosting, delivery, analytics, audit, security, and anti-fraud protection on a global scale. Designed for simplicity and efficiency, the platform provides services on-demand through a secure, web-based interface optimized for both desktop and mobile access. Users can easily view system status, real-time revenue, account history, and business relationships, as well as business intelligence across the digital games industry.
