Get an Inside Look at Madden 07 Company: EA Sports Product: Madden NFL 07 Beginning August 4 at 8 p.m. ET., ESPN and ESPN.com will offer an exclusive pay-per-view event with Electronic Arts: Inside Madden NFL 07. Produced by ESPN Original Entertainment (EOE), it will be available to gamers through affiliates on television and also online. This special will be available 18 days before the release of Madden NFL 07 on August 22. In it, fans will get an early look inside one of this year's most anticipated video game releases. EA game designers and some of the best Madden players will lead gamers on a guided tour through new changes and advances in all aspects of the game. Included in the special are the exclusive releases of player ratings and tips from top Madden gamers and behind-the-scenes details about the making of the next generation of Madden NFL games. Intended to give the hardcore gamer and fan a leg up on playing the latest version in the popular Madden game series, ESPN and EA Sports invited some of the best gamers in the business to EA Sports Tiburon studios in Orlando. Before arriving, the five gamers were given a chance to try the new game and see a number of new features. Once at the EA studios, the players were given the opportunity to interview game producers, engineers, and further test and evaluate the latest edition of the game. The gamers that took part in the program are: Dwayne "D-Train Harrison" - winner of the 2002 Madden Challenge Jarvis Thomas - winner of the 2005 Madden Challenge Justin Chow - Washington DC regional winner of the 2005 Madden Challenge Will Kinsler - co-owner of MaddenNation.com, and writer for gaming strategy guides and EA Sports Rod "Reality" Winn - a former competitor on ESPN's Madden Nation Throughout the 60-minute special, the gamers discuss how the new game features will impact their own play and provide insight into techniques and strategies that help make them among the best in the world. Inside Madden NFL 07 also includes interviews with top athletes regarding their experience with the latest version of the game. The Atlanta Falcon's Warrick Dunn, Tennessee Titan's great Eddie George, Minnesota Viking's guard Steve Hutchinson, and St. Louis Ram's running back Marshall Faulk were each given the opportunity to take an advance look at their OWN player ratings while cameras captured their feedback. Fans can purchase Inside Madden NFL 07 for $19.95 at www.espn.com (search Madden), or by contacting their pay-per-view provider. For re-airs throughout the month of August, check www.espntv.com listings or contact your pay-per-view provider. -Starscream, GameVortex Communications AKA Ricky Tucker Related Links: ESPN.COM EA Sports ESPNTV.COM