Winning Eleven 7 is the best damn soccer game on the market, period. Now that that's out of the way, let's get down to reasons. The beauty of it lies not in its options, which are numerous and well put together anyway, but in how it translates the actual game of soccer to the screen, and even further into the controllers in your hands. We'll get to that part later.
First, what peripherals the game has to offer complement the core mechanics well. More importantly are the challenge modes which accustom you to the difficulties of all things soccer, such as dribbling, shooting, corner kicks, and passing. The challenges also reward you with points, so a bit of competition is offered here as well.
Less important, but pulled off just as elegantly, is the Create-a-Player mode. Here you can customize a player from scratch, tweaking looks, skills, nationality, even put him on any team you want. And though you can't create a whole team from scratch, you can edit any team you want, and there are enough to the point that you can take over a crappy one and fill it with the Frankensteins you make in the Create-a-Player mode.
Among the different match venues are Exhibition, Cup, Tournament, and League modes. There are many Cup and Tournament styles to play, but the real jewel here is the League mode. This is where you can take any club team through a league, acquiring points along the way. You must also train and trade players to create a winning squad. Trading players is a bit hectic at first, as a lot of stats are thrown your way without much explanation outside of the instruction manual, but once you get past all the jargon you'll find that this feature is handled very well.